Salesforce Ends Heroku Enterprise Sales for New Customers
Summary
Salesforce has ended Heroku Enterprise sales for new customers, signaling a strategic shift to focus on stability and operational excellence rather than new feature innovation. Existing Heroku customers can continue with current subscriptions and support without interruption. Salesforce teams should assess their Heroku dependency, document portability, and prepare migration plans to stay agile in case of future changes. This change reflects a broader portfolio decision, emphasizing maintaining the platform’s reliability over growth of the Enterprise segment.
Takeaways
- Heroku Enterprise contracts are no longer sold to new customers but existing contracts continue.
- Focus on documenting app portability and renewal timelines if currently using Heroku.
- Plan migration readiness rather than panic about immediate migration needs.
- Expect slower platform innovation; shift emphasis is on stability and operational excellence.
- Heroku remains supported but growth focus is shifting away from Enterprise contracts.
Salesforce has stopped selling Heroku Enterprise sales contracts to new customers. This new decision puts the enterprise contract offering into an End of Sale (EOS) state for new customers. The important part is that this isn't a platform shutdown announcement. The messaging around the change is clear that existing enterprise subscriptions and support contracts continue to be honored and can be renewed, and that customers already running on Heroku can keep operating as they do today. So why is everyone talking about it? Because enterprise sales is more than billing mechanics, it's a signal of strategic weight. Heroku has long been the "ship fast without owning infrastructure" option inside the broader Salesforce universe, dating back to Salesforce's acquisition of Heroku (announced in 2010 and completed in early 2011). When an enterprise contract path closes for new customers, it often suggests the vendor is no longer trying to grow that segment, even if the product remains supported.