State of AppExchange Salesforce Apps Market 2026 (June ’26 Update)
Summary
The Salesforce AppExchange in June 2026 shows a slight decrease in public apps and developers compared to 2025, highlighting a market shift rather than simple growth. While core categories like Sales remain the largest and fastest-growing, others such as Marketing and Customer Service saw declines possibly due to app removals or reclassifications. The data reveals many apps still lack user reviews, making evaluation harder and emphasizing the need for buyers to consider multiple factors beyond app count, such as reviews, ratings, industry fit, and product alignment. This snapshot offers a nuanced look at app availability, developer distribution, and buyer signals crucial for making informed choices on the Salesforce platform.
Takeaways
- App count alone doesn’t indicate quality; review depth and vendor activity matter.
- Sales and Productivity remain crowded markets; evaluate apps by differentiation.
- Over 50% of public apps lack reviews; buyers should verify documentation and support.
- Industry tagging helps start app search, but confirm product fit carefully.
- Developer base shrank but multi-app publishers stayed prominent; portfolio size isn’t sole quality signal.
Sometimes AppExchange gives you many options, but not always an easy answer. For a Salesforce buyer, the real challenge is not only how many apps exist, but how much useful signal sits behind those listings. This research gives a fresh look at the public Salesforce app market as it appeared in June 2026. We collected publicly visible app listings from AppExchange on June 3, 2026. Then we reviewed the apps by category, industry, Salesforce product, developer, reviews, and ratings. The dataset covers only publicly listed applications available at the time of collection. Private listings are not included. Apps that were removed, hidden, or no longer publicly available are also outside this snapshot.