How I Helped Esse Skincare Unlock the Power of Salesforce
Summary
Esse Skincare struggled to realize the full value of their Salesforce investment as a fast-growing company. This example highlights how an independent Salesforce consultant can assess platform use, identify gaps, and empower teams to regain control and optimize their Salesforce environment. It demonstrates key consulting approaches for helping small businesses unlock Salesforce’s potential through clear assessment and tailored solutions. Salesforce professionals can learn useful patterns for diagnosing and improving platform adoption and configuration.
Takeaways
- Conduct thorough platform assessments to identify gaps in Salesforce usage.
- Engage with client teams to build confidence and ownership of Salesforce.
- Tailor solutions to fast-growing small business needs for better adoption.
- Leverage independent consultants to unlock hidden Salesforce value.
- Focus on clear communication and actionable recommendations.
In October 2025, Esse Skincare , a premium skincare brand based in KwaZulu-Natal, South Africa, reached out to me for help. They had invested in Salesforce, but like many fast-growing companies, they weren’t getting the full value from their system. This project was a great example of how an independent Salesforce consultant can step in, assess the situation clearly, and help a team take control of their platform with confidence. About the Client: Esse Skincare Esse Skincare formulates and...