Salesforce Shuts Down Heroku Enterprise Sales for New Customers
Summary
Salesforce has ended new enterprise sales for Heroku, marking the platform’s transition into End of Sale for enterprise customers. While existing customers can still renew subscriptions with no impact on functionality or pricing, no new enterprise contracts will be sold as Salesforce shifts focus toward higher-value investments like AI. Heroku, once a key PaaS player within Salesforce's ecosystem, had recently expanded AI capabilities but ultimately didn’t meet enterprise sales expectations. Salesforce teams should consider this shift when evaluating backend and PaaS strategies, and existing Heroku users can continue their current operations without disruption.
Takeaways
- Salesforce no longer sells new Heroku Enterprise contracts but supports existing ones.
- Core Heroku platform features remain fully operational with unchanged pricing for users.
- Heroku has integrated AI capabilities but enterprise sales underperformed Salesforce expectations.
- Salesforce is reallocating resources from Heroku Enterprise to focus more on AI and other products.
- Current Heroku customers can maintain and renew their accounts without any service disruption.
Salesforce has retired sales of Heroku enterprise contracts, indicating that the product is now in End of Sale (EOS) for enterprise customers. This allegedly comes as a result of Salesforce redirecting its product and engineering investments to areas with better long-term value, including growing AI efforts. Heroku’s Journey After Salesforce acquired Heroku in 2010 as part of a wider effort to expand its cloud services, Heroku became an important part of Salesforce’s navigation through a rapidly shifting SaaS market. Since then, Heroku has acted as a Platform as a Service (PaaS) based on a managed container system. It boasts an “integrated data services and a powerful ecosystem for deploying and running modern apps.” Over the last couple of years, Heroku seemed to have turned a corner. It expanded into more AI-focused tooling, bringing the AI capabilities of Salesforce to its products and features.