What Manufacturing Taught Me About Building Better CRM Systems
Summary
Drawing from extensive experience in manufacturing and production, the piece highlights how principles like identifying and eliminating waste can improve Salesforce CRM implementations. It emphasizes a hands-on, detail-focused approach to process optimization that bridges theory with practical reality. Salesforce teams can apply these manufacturing insights to streamline workflows, reduce inefficiencies, and build more effective CRM systems aligned with real user needs.
Takeaways
- Apply manufacturing principles to identify and remove waste in Salesforce processes.
- Focus on hands-on, detail-oriented analysis for accurate process improvements.
- Bridge the gap between theoretical design and practical Salesforce implementation.
- Use real-world observations to guide CRM system design and optimization.
My first career had nothing to do with software. I spent years in production and manufacturing environments, working out why processes weren't hitting their targets and designing systems that worked better. It was hands-on, detail-oriented work, the kind where the gap between theory and reality is immediately and expensively obvious. I didn't know it at the time, but that experience shaped everything about how I approach Salesforce implementations today. Waste is waste, wherever you find it...