Unlocking Data 360 for Multiple Marketing Cloud Engagement Instances (EIDs)
Summary
Salesforce has introduced support for connecting multiple Marketing Cloud Engagement instances (EIDs) to a single Data 360 org, helping businesses consolidate data while maintaining data segregation for compliance and privacy. This feature addresses the challenges of managing multiple Data 360 orgs, reducing costs and improving operational efficiency. Salesforce teams can now configure a unified Data 360 org that centralizes data ingestion from multiple MCE instances, segment audiences, and activate them across various business units, enhancing marketing analytics and collaboration. This enables scalable, cost-effective data management for organizations with complex regional, business unit, or brand structures.
Takeaways
- Connect multiple Marketing Cloud Engagement instances to a single Data 360 org to reduce costs.
- Maintain data segregation by Business Unit or EID using Data Spaces within one Data 360 org.
- Create multiple data streams and activation targets per MCE connection for flexible data use.
- Consolidate regional, brand, or business unit data for unified global reporting and analytics.
- Ensure compliance and privacy by enforcing strict access controls on segmented data.
This blog post discusses how Salesforce now supports connecting multiple Marketing Cloud Engagement (MCE) instances—also known as Enterprise IDs (EIDs)—to a single Data 360 org. We’ll explore the customer challenges this solves, common use cases, and how this feature simplifies data management while improving scalability and cost efficiency. Many businesses operate multiple MCE instances due to various reasons like regional businesses, operating unit separations, acquisitions, data residency regulations, legacy implementations / constraints (US/EU), brands, countries, scalability needs, etc… These businesses often wish to consolidate their data into a single Data 360 org while maintaining control over each business unit’s data for security and legal reasons. And the primary reason why they want to consolidate are operational efficiency with unified global view, simplified Data management practices, cost savings and unified customer support.