Salesforce Says Agentforce Is Booming – The Community Isn’t So Sure
Summary
Agentforce, Salesforce's AI tool, is showing rapid growth with soaring deal closures and token usage, yet adoption among Salesforce customers is mixed. While Salesforce touts Agentforce as its fastest-growing organic product, many in the community remain cautious due to early-stage challenges like pricing, use cases, and data quality. The introduction of metrics such as Agentic Work Units (AWUs) provides clearer ROI indicators, helping organizations evaluate AI agent value versus human employees. Future growth is expected to focus on employee-facing AI agents powered by improved data reliability and deeper integration with Slack and Data Cloud. Salesforce professionals should watch these evolving AI capabilities to better leverage Agentforce in their orgs.
Takeaways
- Track Agentforce growth using Agentic Work Units (AWUs) for measurable AI ROI.
- Focus on employee agents using CRM data for safer, valuable AI adoption.
- Prioritize data quality and reliability before scaling AI agent deployments.
- Expect tighter integration between Agentforce, Slack, and Data Cloud soon.
- Community adoption still mixed; emphasize education and use case clarity.
This is the moment for truth for Salesforce. After nearly a year and a half in the world, Agentforce – the apple of Salesforce’s eye – has progressed in leaps and bounds, but how many people are actually using it? For much of its short lifetime, Agentforce has been regarded as a flashy product that companies keep their eyes on until the right use case comes up or the investment makes sense. However, Salesforce’s end-of-fiscal-year reporting is doing a lot of heavy lifting to convince investors that Agentforce is the hottest tool in the tech stack. The Exponential Growth of Agentforce Before this week, the latest Agentforce numbers publicly disclosed came in January, with Salesforce CEO Marc Benioff taking to X to reveal that Agentforce had hit 11.14 trillion tokens served. Salesforce’s Q3 financial results, which came out in December 2025, revealed that Salesforce had closed 18,500 Agentforce deals, 9,500 of which were paid, with 3.2 trillion tokens processed.